I ran across a great blog that shared 8 Incredibly Simple Ways to Get More People to Read Your Content. You can see the original blog HERE or here are the highlights:
1. Embrace the line break
There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most.
And try writing some paragraphs with one sentence only.
2. Break up your content with compelling subheads
One technique is to write your headline and subheads first.
A strong headline (and therefore a strong premise) is vital to getting readers to come check you out in the first place. And solid subheads keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content.
3. Use bulleted lists
- They create fascinations your readers can’t resist
- They’re an easily-scannable way to present multiple points
- They look different from the rest of your text, so they provide a visual break for your reader
4. Use strategic formatting
Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.
Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out.
5. Harness the power of numbers
Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.